OpenAI announces new ChatGPT Ads formats, reporting and feedback

OpenAI's ChatGPT Ads update brings new visual ad formats, reporting options and a dedicated system for bug reports and product feedback.

Smartphone showing OpenAI ChatGPT in focus, on top of an open book, highlighting technology and learning.
Photo: Shantanu Kumar

OpenAI announced several ChatGPT Ads product updates late Friday, adding new visual ad formats and redesigning the conversions page. Availability is limited to paid plans. The announcement covers both ad presentation and functions associated with conversion and performance reporting.

The package also introduces performance emails and a dedicated bug-reporting and product-feedback system. Together, they add ways to receive performance information and flag issues or provide input on ChatGPT Ads.

OpenAI also added new measurement partners to the announced ChatGPT Ads package. The five announced changes span visual presentation, the conversions page, performance email, measurement and feedback.