Close-up of a smartphone showing ChatGPT details on the OpenAI website, held by a person.
Photo: Sanket Mishra

OpenAI adds virtual try-on to ChatGPT for paid users

OpenAI rolls out AI-powered clothing try-on and favorites library for ChatGPT Plus and Pro subscribers.

AI-assisted wire synthesis Independently verified Editorial disclosure

OpenAI has launched virtual try-on capabilities inside ChatGPT, letting paid subscribers upload photos to see how clothing and accessories look on them. The feature uses generative AI to overlay items onto user images with realistic fit and lighting.

Users can also save preferred products to a Favorites library for later reference or purchase. The shopping tools are restricted to ChatGPT Plus and Pro tiers, with no timeline given for free-tier access.

ALSO READ | Air IT Launches AI Suite to Close SME Adoption Gap

Video: OpenAI DevDay 2026 Keynote (FULL)
Watch on YouTube

More in Tech