Amazon has rolled out Alexa+, a generative AI‑powered personal assistant, for Indian users, marking the company's latest expansion of its voice‑assistant portfolio.
Alexa+ is designed to grasp user intent and tailor responses to household preferences, enabling wake‑word‑free commands and seamless mixed‑language conversations.
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The service currently supports English, Hindi and Hinglish, with additional languages slated for future release; it is free during an Early Access period on eligible devices and the Alexa app, though broader availability is limited to paid plans.
