Mivi is poised to enter the Indian smartphone market on September 24 with its debut device, the Mivi One 5G. The handset is confirmed to run on a Snapdragon 5G platform, integrate Google’s Gemini artificial‑intelligence suite, and be assembled entirely in India, marking a clear shift from the brand’s traditional audio‑accessory portfolio.
Founded in 2015, Mivi has built a reputation for affordable earphones, headphones and Bluetooth speakers that cater to price‑sensitive Indian consumers. The move into smartphones reflects a broader trend among Indian consumer‑electronics firms seeking to capture a share of the country’s rapidly expanding mobile user base, which is projected to exceed 800 million devices in the coming years.
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The Snapdragon 5G chipset selected for the One 5G is part of Qualcomm’s latest generation of mobile processors, offering support for sub‑6 GHz and mmWave 5G bands, AI‑enhanced imaging, and power‑efficient performance. By leveraging this platform, Mivi aims to deliver a device that can compete on speed and connectivity without the premium price tag typically associated with flagship smartphones.
Mivi’s partnership with Google brings the Gemini AI framework to the One 5G, enabling on‑device language models, contextual assistance and smarter camera features. Gemini, Google’s next‑generation conversational AI, is expected to provide more natural interactions than earlier offerings, positioning the phone as a value‑added option for users seeking AI‑driven experiences at a mid‑range price point.
The decision to manufacture the One 5G wholly in India aligns with the government’s ‘Make in India’ initiative, which incentivises local production to reduce import dependence and create jobs. For Mivi, domestic assembly could translate into lower logistics costs, faster time‑to‑market and a pricing advantage that may appeal to budget‑conscious shoppers in tier‑2 and tier‑3 cities.
