Emparraa has secured the public relations mandate for Café Demis, the latest venture by Mangaluru-based Demifoods, as the café brand looks to expand beyond Mangaluru and establish a presence across India. Under the mandate, the agency will handle media relations, brand storytelling, and strategic positioning for Café Demis, with an initial focus on Mangaluru and its expansion into other markets. This partnership marks Demifoods' official entry into the café business, aiming to build a strong presence across new markets while focusing on coffee, food, and its role as a social space.
Jinal Nagda, Founder and CEO of Emparraa, expressed excitement about the collaboration, highlighting Café Demis's clear sense of identity and strong point of view on the café experience. "Storytelling has always been at the heart of how we build brands at Emparraa, and this partnership gives us an opportunity to take that approach into the hospitality space in a more experiential and creative way," Nagda stated. The agency plans to find fresh, unexpected ways to tell the Demis story and build a brand that becomes part of larger conversations around café culture, community, and lifestyle.
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Rajesh Menezes, Founder of Demi Networks and Café Demis, emphasized that the brand represents a significant milestone for the company. "Café Demis marks our entry into the food and beverage space and is an exciting new chapter for us," Menezes said. He explained that the vision goes beyond merely offering coffee and food; the brand aims to create a social space for everyday life where people can come together, celebrate, connect, and make even the simplest moments memorable.
As the brand looks to build its presence across new markets, Menezes stated that they want to stay true to this philosophy while allowing each café to develop its own character and connect meaningfully with its local community. "We look forward to working with Emparraa to tell Café Demis's story authentically, bring our vision to a wider audience, and build a brand that people feel connected to," Menezes added. The agency will focus on building the cafe’s media presence and communicating its expansion plans as the brand seeks to enter markets beyond Mangaluru.
