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Citi Launches Citi Commerce Media to Sell Targeted Ads to Cardholders

Citi's U.S. card division has introduced Citi Commerce Media, an advertising platform that leverages billions of transaction data points to deliver brand ads on its app and website.

By SamacharDaily Editorial Team • • 1 min read

Citi is converting its insight into consumer spending into a new advertising venture by launching Citi Commerce Media. The platform draws on billions of transaction data points from the bank's U.S. card portfolio to link consumer brands directly with cardholders.

Ads will appear within Citi's mobile app and website, giving brands a channel to reach customers based on actual purchase behavior. The move marks Citi's entry into the advertising market through its card business.

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Why This Matters

By monetising transaction data, Citi adds a fresh revenue stream while offering advertisers highly granular audience targeting. Brands gain direct access to spend‑driven consumers, potentially reshaping how financial institutions participate in digital advertising and influencing where ad budgets are allocated.

Reporting based on verified dispatches from Paymentsjournal. View primary release ↗
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