Apple’s much‑anticipated “Surprise and Shine” event kicks off tonight, September 9, 2026, at 10:30 PM Indian Standard Time. The livestream will be hosted on Apple’s official website, the Apple TV app and the company’s YouTube channel, allowing global audiences to watch the rollout in real time.
The keynote will be led by Apple’s newly appointed chief executive officer, John Ternus, who took over the role earlier this year following Tim Cook’s retirement. Ternus, a longtime hardware veteran, is expected to frame the new devices as the next step in Apple’s premium smartphone strategy, emphasizing performance, camera innovation and a new form factor.
ALSO READ | Apple’s First Foldable iPhone Duo Set for Tonight’s Launch with Leaked Color Lineup and Pricing
On the product side, Apple is slated to launch the iPhone 18 Pro and iPhone 18 Pro Max, successors to the iPhone 17 series. While exact specifications remain under wraps, industry analysts anticipate the A20 Pro chip, a variable‑aperture camera system and a refreshed design that builds on the titanium chassis introduced last year.
The headline surprise is the introduction of Apple’s first foldable smartphone, dubbed the iPhone Ultra or iPhone Duo in rumours. The device is expected to feature a flexible OLED display, a hinge mechanism engineered for durability, and a dual‑camera array that can operate in both folded and unfolded modes. If confirmed, the iPhone Ultra would place Apple directly against Samsung’s Galaxy Fold line and other emerging foldables.
Apple’s event follows a pattern of spring and fall launches that have become a cornerstone of its product calendar. The company typically uses these showcases to set pricing benchmarks, announce carrier partnerships and outline software updates that will roll out with iOS 18 later this year.
