Apple India has rolled out a festive lineup that includes a special edition AirPods 5 with a custom rangoli engraving on its Wireless Charging Case, tying the device to traditional Indian art. The rangoli design is exclusive to the Indian market and appears only on the charging case.
The company also launched an online Rangoli creation experience, letting customers design digital rangolis for the first time. Apple’s broader festive campaign highlights the firm’s push to integrate local cultural elements into its product offerings.
The initiative reflects Apple’s strategy to resonate with Indian consumers during the holiday shopping period.
