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C&C Group to Acquire Asahi UK Wholesale Arm, Boosting Matthew Clark Bibendum Reach

C&C Group announced the purchase of Asahi UK’s wholesale division, with CEO Roger White saying the deal will add a number of new customers to its Matthew Clark Bibendum operation.

C&C Group has confirmed it will purchase the wholesale business of Asahi UK, adding the latter’s distribution assets to its portfolio.

Chief executive Roger White said the transaction will bring a number of new customers to C&C’s Matthew Clark Bibendum wholesale operation, expanding its client base.

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The move integrates Asahi UK’s wholesale network with C&C’s existing distribution platform, strengthening the group’s position in the UK beverage market.

Why This Matters

By absorbing Asahi UK’s wholesale arm, C&C Group broadens its distribution reach and diversifies its customer portfolio, potentially increasing market share and bargaining power with suppliers, while offering retailers a wider product assortment.

Reporting based on verified dispatches from Yahoo! News. View primary release ↗
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